When I heard the different opening times of various retailers for Thanksgiving/Black Friday this year, my heart gave an involuntary pang. I'm not making that up for dramatic effect, I swear. I'm not even a full year out of the trenches of retail, and after four consecutive years working Black Friday/Christmas season, I haven't forgotten the unbelievable frustration that comes with working during what's supposed to be a joyful time of year, surrounded by loved ones, and being thankful for what we already have. I don't even have to get Biblical to point out how LUDICROUS this whole thing is.
I know some people don't mind working Thanksgiving or Black Friday (though I imagine after dealing with some of the--let's call them intense--customers, they're just as glad as anyone else when it's over), and to go on a rant about how greedy and disgusting American culture has become and how we've lost the true meaning of the holiday season would be just beating a very dead horse... And yet every year, I'm surprised at how much farther people are willing to go to make a buck/save a buck (corporations and customers alike) at the expense of other people's personal lives, values, and sanity.
Not to mention the ridiculous back-to-back overtime shifts many overworked, understaffed retail employees have to do just to make the store BARELY survive the weekend (Have you SEEN a department store after a big sale? A tornado does less damage.). Companies try to dress it up for their employees (read: subjugated masses), make it fun, give you goodies to show they really appreciate you... but I don't buy it, and I don't think a lot of retail employees do either.
If a company truly valued their employees over profit, we wouldn't have this never-ending, one-upping battle between department stores and others over who can open the earliest and get the most business. If one store opens at 6PM on Thanksgiving, then all of their competitors "have" to open at 6PM or lose valuable opportunities to screw over the Black Friday shoppers with all these "deals." Given the trend of the last few years, I wouldn't be surprised if there were Turkey Day Doorbusters starting at 9AM by 2017.
The first time I remember hearing anything terrible about Black Friday was when that first, poor Wal-Mart employee got trampled several years back. Maybe I was blissfully ignorant, but up til then I'd never really heard of the shopping frenzy beyond a brief mention on the news alongside the weather forecast. And the funny thing is, I'm pretty sure this is a strictly American phenomenon (Although I know there are some countries which are starting to promote shopping on that day as well. Wikipedia told me so.). How strange it must be to foreigners watching people shoving their way into a store, demanding they get what they want (or else), and throwing LUDICROUS amounts of money at helpless sales clerks.
When will people wake up? Will getting all the latest-and-greatest in fashion, toys, gadgets, gizmos, cars, etc. really make you happy? Black Friday is such a hollow, shallow, superficial display. I'm pretty sure your friends and family will appreciate one thoughtful gift (or even no gift at all--just BE with them) for Christmas over a bunch of stuff you had to punch someone's grandmother in the face to get at a low, low price.
Meanwhile, all these retail workers have to put up with a tremendous mess; rude, impatient customers and their cranky children (who should be sound asleep in their beds after a big Thanksgiving meal); managers hounding them to open credit cards as if there is a Hellmouth in the stockroom and the only way to close the gates to hell is to get EVERYONE and their mother a credit card... And on top of it all: obnoxious, tasteless Christmas music, played on a loop, often with several variations of the same song. I'm not saying all Christmas music is bad--I quite like it under normal circumstances, provided it isn't cheesy or some permutation of "All I Want for Christmas Is You"--but the stuff that played when I was in retail? Shoot me.
I guess this rant all boils down to...
STOP. THIS. MADNESS.
A friend and former manager of mine made a very good point in an EPIC rant she posted on Facebook. The only way this stops is if people stop. Stop shopping on Thanksgiving, or even Black Friday. Stop making people work when they should be home with their families (and before you argue that healthcare and law enforcement don't get a break, I'm talking RETAIL here.). I don't know much about Trader Joe's, other than I love to shop there and their employees are always super nice, but the fact that they close for major holidays--including Thanksgiving--tells me something about how they think of their employees.
Employees = people. Not numbers. Not a bottom line. Not a profit-generating machine.
Maybe if companies start treating people like...well, PEOPLE, things will change. Maybe if we start valuing time spent with friends and family and enjoying a good meal over camping out in front of Best Buy to get that 54 inch flat screen at 75% off, things will change.
Until then, I'll be exercising my freedom from retail by eating dinner with my husband, my sister, and my brother-in-law on Thanksgiving, not shopping for a "can't-miss-it deal." And I'll be thinking about all my friends and former coworkers who still have to deal with the madness, and hope that things change soon.
And can someone please come get this horse out of here? I think it's had enough abuse.
Peace out.
